Folder & Tab Placement (Gmail Promotions Tab)

The "Promotions Tab" is not the "Spam" folder. This section is a deep-dive into the Gmail Promotions Tab, explaining why it's a "win" (users expect marketing there) and why trying to "trick" your way into the "Primary" tab often backfires.

16 questions in this topic

How does Gmail decide if an email goes to the Promotions tab? What is Gmail’s Promotions tab? How do Gmail tabs affect deliverability? What’s the difference between “spam” and “promotions” filtering? What signals decide which tab an email lands in? How can subject lines affect tab classification? What is Yahoo’s “View in other inboxes” tab system? How does Outlook’s Focused Inbox differ from spam filtering? What is a “social” or “update” classification? Can I force my emails into the Primary tab? Can you optimize for Primary tab placement? How does schema markup affect tab placement? Is landing in Promotions bad for engagement? Should senders care about tab placement? How can inconsistent templates shift you between tabs? What’s the difference between tab sorting and user labels?

Questions about Folder & Tab Placement (Gmail Promotions Tab)