Is landing in Promotions bad for engagement?

Promotions tab impact on engagement is nuanced:

Potential reduction: Some users check Promotions less frequently than Primary. Open rates may be lower than Primary placement.

But users browse Promotions: Many users specifically browse Promotions when looking for deals, offers, or commercial content. They expect marketing mail there.

Appropriate context: Users finding your promotion in Promotions is natural. Finding it in Primary may feel intrusive.

The impact varies by audience, content type, and user behavior. Test and measure for your specific situation.

The merchant quarter has less foot traffic but more interested buyers.