Is Promotions tab bad for business?
Myth: Landing in Gmail Promotions tab destroys your email program.
Reality: Promotions tab is still inbox delivery. Many users actively browse Promotions.
Users who want deals check Promotions. Your promotional content belongs there. Being in Primary might feel intrusive.
Engagement impact varies by audience and content type. Some programs perform well from Promotions.
The Promotions tab is not spam folder. It is organized delivery. Test and measure for your specific audience rather than assuming Promotions is failure.
The merchant quarter has serious buyers looking for goods.
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