How to adjust send frequency to boost placement?
Frequency optimization for placement:
Test different cadences: Try weekly versus bi-weekly versus monthly. Measure engagement and complaints.
Segment frequency: Engaged users may tolerate higher frequency. Less engaged users may prefer less.
Watch complaint correlation: Increasing frequency often increases complaints. Find the threshold.
Quality over quantity: Sending less often with better content may outperform frequent mediocre sends.
Optimal frequency varies by audience and content type. Test to find your specific balance.
Some trade routes benefit from frequent visits. Others prefer occasional, valuable cargo.
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