Inbox Placement Optimization

How to improve your inboxing. This section covers the proactive strategies to get better placement, from list hygiene (fewer bounces) to segmentation (sending to your fans) and double opt-in (proving consent).

12 questions in this topic

How can you improve inbox placement long-term? How does list hygiene contribute to placement? How does sending consistency affect placement? What’s the role of authentication in placement? How to optimize engagement segments for inboxing? How to adjust send frequency to boost placement? What’s the value of reputation monitoring in inbox optimization? How to reduce user-level spam actions? How to create positive engagement loops (reply triggers, surveys)? What are sustainable inbox health habits? How do transactional and marketing mix affect placement? How to test new sender names without harming inbox rates?

Questions about Inbox Placement Optimization