Troubleshooting Placement Issues

Your "seed test" shows 50% spam. Now what? This section is the "triage" guide: 1) Check your authentication (DMARC), 2) Check blocklists (Spamhaus), 3. Check reputation (Postmaster Tools). It's the step-by-step diagnostic to find the 'leak'.

12 questions in this topic

What are the first signs of placement decline? How to confirm you’re hitting the spam folder (not blocked)? How to distinguish between spam-foldering and rate limiting? What’s the best order to check (authentication, engagement, content, domain)? How to diagnose placement issues by ISP? How to tell if content or reputation is the problem? How do you fix Gmail-specific spam placement? What are common Outlook deliverability issues? How do you test placement with your real subscriber list safely? How long does it take to recover from spam-foldering? What is placement volatility and why does it happen? How do you document placement issues for reporting?

Questions about Troubleshooting Placement Issues