What is placement volatility and why does it happen?

Placement volatility means inconsistent results across sends:

Causes:

Engagement fluctuation: Variable user response patterns.

Content variation: Different content triggering different classification.

Borderline reputation: Sitting near the threshold between inbox and spam.

Algorithm changes: Provider updates affecting your specific profile.

List composition: Different segment mixes having different placement outcomes.

Volatility often indicates you are on the edge. Small changes tip placement one way or another.

Sailing near the boundary between safe waters and dangerous currents. Small shifts change your position.