How do you fix Gmail-specific spam placement?

Fixing Gmail spam placement:

Segment by engagement: Stop sending to users who never open. Focus on engaged subscribers.

Re-engagement campaign: Try to reactivate dormant users with compelling subject lines. Suppress those who do not respond.

Verify authentication: Ensure SPF, DKIM, DMARC fully pass and align.

Check Postmaster: Identify specific reputation or delivery error issues.

Encourage positive actions: Ask engaged users to reply, add to contacts, or move from Promotions.

Gmail placement is engagement-driven. Improving engagement is the primary lever.

Gmail trusts senders whose recipients show they want the mail. Focus on building those signals.