Metrics, Reporting & Interpretation for Placement

How to "report" on inboxing. This section explains that "Inbox Placement Rate" is the real KPI (Key Performance Indicator). A '99% Delivery Rate' is a vanity metric if 50% of that went to the spam folder.

10 questions in this topic

What metrics actually indicate inbox success? What is inbox rate vs open rate correlation? What’s the difference between spam placement rate and complaint rate? How should you report inboxing health internally? What KPIs reflect true deliverability (beyond vanity metrics)? How can inbox metrics predict reputation decay? How can ESP analytics differ from real inbox data? How often should you review inbox placement trends? How can placement tracking guide content strategy? What’s the difference between campaign-level and domain-level placement?

Questions about Metrics, Reporting & Interpretation for Placement