Skip to main content

How should you report inboxing health internally?

Effective internal inbox health reporting:

Key metrics dashboard: Inbox rate, spam rate, missing rate across providers.

Trend visualization: Charts showing placement over time, not just current snapshot.

Provider breakdown: Separate views for Gmail, Outlook, Yahoo to identify specific issues.

Reputation summary: Postmaster and SNDS scores.

Engagement correlation: How placement affects open and click rates.

Action items: Clear recommendations based on data.

Tailor detail level to audience. Executives need summary. Operations teams need detail.

The captain's log should inform both the crew and the shipping company.