How can placement tracking guide content strategy?

Using placement data to inform content:

Correlate content with results: Track placement alongside campaign content changes. Identify what correlates with better or worse placement.

A/B test with placement lens: When testing content, measure placement differences, not just engagement.

Provider-specific patterns: Some content may perform better at specific providers. Tailor accordingly.

Template analysis: Track whether template changes affect placement over time.

Placement data adds a deliverability dimension to content optimization.

Learn which cargo is welcomed at which ports. Adjust your offerings accordingly.