What’s the difference between campaign-level and domain-level placement?

Two levels of placement measurement:

Campaign-level: Placement results for a specific send. Can vary based on content, timing, segment.

Domain-level: Overall placement patterns across all sends from your domain. Reflects aggregate reputation.

A single campaign can outperform or underperform domain average based on specific factors.

Domain reputation sets the baseline. Campaign factors adjust from there.

Track both. Campaign analysis reveals content effects. Domain tracking reveals reputation trajectory.

Each voyage has its own conditions, but your fleet's reputation sets the baseline reception.