How often should you review inbox placement trends?

Placement trend review frequency:

Weekly routine: Regular check of postmaster data, seed test results, and engagement trends. Catches gradual drift.

Campaign-adjacent: Before and after major campaigns. Verify placement health.

Daily during issues: When problems are detected, monitor daily until resolved.

Immediate triggers: Check immediately when engagement drops unexpectedly, complaints spike, or bounces increase.

Build review into regular workflows. Scheduled attention prevents surprise crises.

Check your position regularly. Do not wait for the storm to check if you drifted off course.