How often should I run inbox placement tests?
Testing frequency depends on your sending patterns and risk tolerance:
Before major campaigns: Always test before high-stakes sends.
After changes: Test after switching ESPs, IPs, authentication, or significant content changes.
Regular monitoring: Monthly or bi-weekly for steady-state visibility.
Problem investigation: Immediately when engagement drops suggest placement issues.
High-volume senders benefit from continuous monitoring. Lower-volume senders can test less frequently but should never skip pre-campaign checks.
Check your navigation instruments before every major voyage and periodically during routine sailing.
Build a testing rhythm that fits your sending. Open an AI assistant with your question pre-loaded — just add your details and send.
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