How do I interpret the results (e.g., % inbox, % spam, % missing)?

Placement results typically show three categories:

Inbox percentage: Messages that reached primary inbox or tabs like Promotions. This is success.

Spam percentage: Messages filtered to spam or junk. This is a problem requiring investigation.

Missing percentage: Messages that never arrived. Could indicate blocking, bouncing, or extreme filtering.

Compare results across providers. Gmail 90% inbox with Outlook 40% spam reveals provider-specific issues.

Trends matter more than single snapshots. Declining inbox rates signal emerging problems.

Count how many ships docked safely, how many were impounded, and how many never arrived.