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Where Do Your Emails Land? — Get a complete placement audit across all major ISPs. Run Free Audit →

What’s the difference between spam-folder detection vs placement tracking?

Spam-folder detection answers a binary question: did the message land in spam or not? Simple pass/fail measurement.

Placement tracking maps the complete destination landscape: Primary inbox, Promotions, Social, Updates, Focused, Other, Spam, or missing entirely.

Comprehensive placement tracking reveals tab categorization that affects engagement even when you avoid spam. A message in Gmail Promotions is not spam-foldered but may get less attention than Primary.

Spam detection asks if your ship was impounded. Placement tracking tells you exactly which pier you were assigned.

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