What’s the best practice for image-to-text balance?

Best practice for image to text balance ensures messages remain functional and analyzable. Heavy image use with minimal text triggers spam filters, fails when images are blocked, and creates accessibility problems.

Include meaningful text that conveys your message independently of images. Alt text on images helps accessibility but does not substitute for actual text content. Critical information should appear in text, not embedded in images.

Consider that many recipients view emails with images blocked by default. Your message should make sense and prompt engagement even before images load. If blocked images make your email incomprehensible, text balance needs improvement.