How do dynamic images or AMP for Email fit into standards?
Dynamic images and AMP for Email extend standard email capabilities but require careful implementation within standards frameworks. Dynamic images should have static fallbacks for clients that do not support them.
AMP for Email enables interactive content but is only supported by Gmail and Yahoo. Messages must include HTML and text alternatives for other clients. AMP content should enhance rather than replace standard content.
These technologies are optional enhancements, not requirements. Standard, well designed HTML emails remain the foundation. Advanced features should layer on top without breaking the experience for recipients whose clients do not support them.
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