What is BIMI’s long-term role in brand trust?
BIMI (Brand Indicators for Message Identification) displays verified brand logos in email interfaces when senders have strong DMARC enforcement. Long term, BIMI may become a standard trust indicator that recipients expect from legitimate brands.
As BIMI adoption grows, absence of a verified logo may signal suspicious sending. Brands without BIMI may face competitive disadvantage in inbox visibility and recipient trust.
BIMI's future depends on provider adoption and sender implementation. Gmail and Apple support it; broader adoption would accelerate its importance. The requirement for p=enforce DMARC drives authentication improvement across the ecosystem.
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