What new standards are emerging?
Emerging email standards include expanded authentication with BIMI for visual verification, ARC for forwarding authentication preservation, and MTA-STS with DANE for encryption enforcement. These build on existing SPF, DKIM, and DMARC foundations.
Privacy related standards are developing as tracking becomes less viable. New measurement approaches that respect privacy while providing useful analytics may emerge. Consent verification mechanisms could become standardized.
AI and machine learning integration in filtering creates pressure for standards around algorithmic transparency and sender feedback. How providers communicate filtering reasons and provide improvement guidance may become more standardized.
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