What’s the role of the DMA in responsible marketing?
The DMA (Data and Marketing Association) promotes responsible marketing practices across channels including email. They develop guidelines, provide education, and advocate for balanced regulation that enables legitimate marketing.
DMA guidelines emphasize consumer protection, transparency, and industry self regulation. Their codes of practice set standards above legal minimums, encouraging members to demonstrate responsible behavior.
National and regional DMA chapters adapt guidelines for local markets. Following DMA guidance helps demonstrate commitment to responsible marketing beyond mere legal compliance.
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