What’s the best way to benchmark performance by region or provider?

Benchmarking performance by region or provider helps identify where your program succeeds and struggles. Global averages hide regional variations that targeted optimization could address.

Track key metrics separately for major providers (Gmail, Microsoft, Yahoo, Apple) and significant regional providers for your audience. Compare your rates against available industry benchmarks for those segments.

Regional differences may reflect audience characteristics, content relevance, competitive environment, or provider specific filtering. Understanding what drives regional variation enables targeted improvement strategies.