Monitoring & Reporting Best Practices

The "captain's daily log." This section covers the standard set of metrics a professional sender must monitor every day: inbox placement rate, complaint rate, bounce rate, and spam trap hits.

10 questions in this topic

What’s the best practice for tracking email performance? How should senders log deliverability metrics? What’s the difference between operational and strategic monitoring? What’s M3AAWG’s guidance for complaint monitoring cadence? How to maintain evidence logs for compliance investigations? What’s the best way to benchmark performance by region or provider? What metrics define “healthy sender reputation”? What’s the acceptable reporting retention period? How to report deliverability trends to stakeholders? How to integrate monitoring with security incident response?

Questions about Monitoring & Reporting Best Practices