Ethical & Privacy Guidelines

The "moral compass." This section goes beyond the law (like GDPR) and into ethics. It covers the "best practice" of true transparency—telling users why you're collecting their data and how you'll use it. This is how you build 'trust,' the most valuable asset.

11 questions in this topic

What are the ethical boundaries of email marketing? How should privacy-first principles guide sending behavior? What is “data minimization” and how does it apply to email? How can you respect user intent beyond compliance? What’s the ethical way to use tracking and profiling data? What are best practices for anonymized analytics? What’s the difference between legal compliance and ethical practice? How to disclose automation and personalization transparently? How to design ethical reactivation campaigns? What are ethical rules around cold outreach? How should senders handle gray-area data sources responsibly?

Questions about Ethical & Privacy Guidelines