How should privacy-first principles guide sending behavior?

Privacy first principles guide sending behavior by prioritizing recipient control over data and communication. Collect only necessary data, use it only for stated purposes, and provide clear control over preferences.

Transparent practices build trust. Explain what data you collect, how you use it, and how recipients can manage their relationship with you. Do not hide data practices in legal jargon.

Proactive preference respect goes beyond compliance. Even where regulations allow implied consent or extended retention, privacy first thinking asks whether practices serve recipient interests or merely sender convenience.