What’s the ethical way to use tracking and profiling data?

Ethical use of tracking and profiling data requires transparency about collection, meaningful consent, and genuine value exchange. Recipients should know what you track and benefit from the personalization it enables.

Avoid creepy personalization that reveals surveillance recipients did not anticipate. Just because you can reference behavioral data does not mean you should. Personalization should feel helpful rather than intrusive.

Provide clear control over profiling. Let recipients see what data you have, correct inaccuracies, and opt out of profiling while remaining subscribed. GDPR provides legal rights; ethical practice implements them robustly.