How can you respect user intent beyond compliance?
Respecting user intent beyond compliance means honoring what recipients clearly want even when regulations technically allow more. If someone unsubscribes from one list, consider whether they would want other communications from you.
Intent based thinking asks what the recipient would reasonably expect. Did signing up for one newsletter indicate interest in your entire communication portfolio? Probably not, even if you can legally make that argument.
Building genuine relationships requires understanding and respecting intent. Technical compliance creates legal safety; intent respect creates trust and engagement.
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