How to disclose automation and personalization transparently?

Transparent disclosure of automation and personalization helps recipients understand what they receive and why. If messages are algorithmically generated, triggered by behavior, or personalized using data, consider appropriate disclosure.

Full technical disclosure is not necessary; clear communication about the nature of messages suffices. "Based on your recent purchase" or "Selected for you based on your interests" provides helpful context.

Transparency builds trust even when it reveals automation. Recipients understand modern marketing uses technology. Hiding it creates distrust when discovered. Honest disclosure positions automation as service rather than surveillance.