Sender Identification & Transparency

The "captain's code" of honesty. This section covers the best practice of transparency: your name must be clear, your "reply-to" must work, and your "unsubscribe" must be easy to find. A ship sailing under a clear flag is always trusted.

10 questions in this topic

Why is sender transparency important? What does RFC 5321 say about MAIL FROM and HELO names? Why should “From” addresses match brand identity? What are proper header identification practices? How does consistent identity affect deliverability? What’s the difference between visible and authenticated identity? What is “brand consistency” in sender reputation? How can misleading sender names violate best practices? What’s the impact of reply management on sender trust? How do MBPs evaluate transparency in sender metadata?

Questions about Sender Identification & Transparency