Complaint & Feedback Management Best Practices

The "graceful exit." The standard for handling complaints (from a Feedback Loop) is to suppress immediately. The standard for handling unsubscribes is to "honor immediately." This section covers the "why" behind these rules.

10 questions in this topic

What are acceptable complaint rate thresholds? How does M3AAWG define acceptable complaint behavior? How can a sender reduce complaints proactively? What is the industry standard for complaint feedback loops? How fast should FBL complaints be processed? How should unsubscribes and complaints interact? What is a “global suppression” practice? How can you identify complaint patterns by ISP? How do ESPs enforce complaint-based suppression standards? What’s the best practice for complaint resolution workflows?

Questions about Complaint & Feedback Management Best Practices