What’s the impact of reply management on sender trust?
Reply management impacts sender trust because responses create engagement signals that influence reputation. When recipients reply to your messages, mailbox providers see this as strong positive engagement indicating wanted mail.
Proper reply management means using Reply-To addresses that actually work and monitoring them for responses. Bouncing replies or ignoring customer inquiries damages trust and may generate complaints.
Some senders use no-reply addresses, which miss reply engagement benefits and may frustrate recipients. Best practice is enabling replies even for marketing mail, routing them appropriately while capturing the positive reputation signal from engagement.
Was this answer helpful?
Thanks for your feedback!