Content & Design Standards

The "rules" of good cargo. This section covers the "best practices" for content, such as mobile-first (responsive) design, accessibility (a11y), a clear text-to-image ratio, and using bulletproof" buttons (HTML, not images).

12 questions in this topic

What are the technical standards for HTML emails (MIME compliance)? What’s the ideal HTML-to-text ratio? What is the M3AAWG guidance on content fingerprinting? What’s the best practice for image-to-text balance? Should tracking pixels be disclosed? What is the recommended unsubscribe link placement? How do accessibility standards (WCAG) apply to email? What are the standards for font usage and mobile optimization? What’s the role of text version fallback in deliverability? What’s the impact of broken HTML on spam filters? What’s the ethical standard for subject line honesty? How do dynamic images or AMP for Email fit into standards?

Questions about Content & Design Standards