What is the recommended unsubscribe link placement?
Recommended unsubscribe link placement is prominently visible, typically in the email footer but easy to find. CAN-SPAM requires clear, conspicuous unsubscribe mechanisms. Best practice goes beyond legal minimum to make unsubscribing genuinely easy.
Do not hide unsubscribe links in tiny text, obscure colors, or buried locations. Frustrated recipients who cannot find unsubscribe will use the spam button instead, damaging your reputation.
Some senders include unsubscribe options at the top of emails as well as the bottom. While this may increase unsubscribe rates, it also reduces complaints. The tradeoff often favors easier unsubscription.
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