Data Hygiene & Suppression Standards

The "best practice" of "letting go." This section covers sunsetting—the industry standard of proactively removing "inactive" or "unengaged" users from your list before they turn into spam traps or complainers.

10 questions in this topic

What is standard bounce suppression timing? How often should lists be cleaned according to M3AAWG? What’s the recommended maximum tolerance for invalids? What’s the acceptable reactivation window for inactives? What are best practices for role-based and disposable addresses? What are “trap pattern detection” recommendations? What’s the best suppression data format for system interoperability? How should suppression lists be shared or encrypted? What are best practices for cross-system suppression sync? How often should suppression audits occur?

Questions about Data Hygiene & Suppression Standards