What is standard bounce suppression timing?

Standard bounce suppression timing requires immediate suppression for hard bounces after the first occurrence. Soft bounces typically trigger suppression after 3 to 5 consecutive failures or a defined period of persistent failure (often 7 to 30 days).

Hard bounce suppression should happen before your next send to prevent repeated attempts to invalid addresses. Automation is essential since manual processing cannot keep pace with sending frequency.

Some organizations implement tiered soft bounce handling: reduce frequency after initial soft bounce, suspend after repeated failures, then convert to hard suppression. This balances delivery opportunity with list quality protection.