Frequency, Volume & Throttling Standards

The "art" of not being "too loud." This section covers the unwritten rule of sending: Send mail as fast as the receiver wants to take it, and no faster. We'll cover "throttling" (pacing) and "cadence" (frequency) to avoid "ear-fatigue."

15 questions in this topic

How often should I email my list? Does sending frequency affect engagement and deliverability? What is sending cadence? How can I determine the optimal sending frequency for my audience? Should I let subscribers choose their frequency? What are recommended sending frequency caps? What is “acceptable send velocity”? How do ISPs expect volume ramp-up for new senders? What are warmup best practices recognized by industry bodies? How does CSA define stable sending patterns? What’s the acceptable burst volume for bulk sends? What are “per-domain throttling” best practices? How do MBPs interpret send consistency in scoring? How do frequency best practices prevent fatigue filtering? How to calculate optimal send pacing for engagement health?

Questions about Frequency, Volume & Throttling Standards