How to calculate optimal send pacing for engagement health?
Calculating optimal send pacing for engagement health involves analyzing engagement metrics at different frequencies and finding the point where additional sends stop generating proportional engagement.
Plot engagement rates (opens, clicks) against send frequency. Identify where the curve flattens or declines, indicating diminishing returns or fatigue. The optimal point balances total engagement volume against per message engagement rates.
Consider lifetime value, not just immediate engagement. Aggressive frequency might generate short term clicks but accelerate subscriber churn. Sustainable pacing maintains engagement over longer relationships, maximizing total value.
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