How often should I email my list?

Optimal email frequency depends on your audience, content type, and relationship. There is no universal right answer. Some audiences welcome daily emails; others prefer weekly or monthly. The key is matching expectations set at signup.

Start with the frequency you promised when subscribers opted in. If you said weekly, send weekly. Deviating from stated frequency generates complaints from subscribers who feel over or under served.

Test and iterate based on data. Monitor engagement and complaint patterns at different frequencies. Let subscribers adjust their preferences through preference centers. Different segments may want different frequencies based on their relationship with your brand.