What is sending cadence?

Sending cadence refers to the pattern and rhythm of your email program over time. This includes frequency (how often), timing (what times and days), and consistency (predictable versus variable schedules).

Cadence encompasses more than raw frequency. Sending five emails per week on a predictable schedule creates different recipient experience than five emails clustered randomly. Regular cadence helps recipients anticipate and welcome your messages.

Establishing consistent cadence builds sending reputation through predictable patterns. Mailbox providers learn your normal volume and timing. Sudden departures from established cadence may trigger scrutiny that consistent senders avoid.