How can I determine the optimal sending frequency for my audience?

Determining optimal sending frequency requires testing and data analysis. Start with industry benchmarks for your category, then test variations. Monitor engagement metrics (opens, clicks) and negative indicators (unsubscribes, complaints) at different frequencies.

Segment analysis reveals that different audience segments prefer different frequencies. New subscribers might welcome more frequent communication. Long term subscribers might prefer less. Adjust by segment rather than applying uniform frequency.

Surveys and preference centers provide direct feedback. Ask subscribers how often they want to hear from you. Provide options and honor the choices. Direct preference data complements behavioral signals.