How do MBPs interpret send consistency in scoring?

MBPs interpret send consistency in reputation scoring as an indicator of legitimate operations. Consistent senders demonstrate established programs with predictable behavior. Inconsistent patterns suggest new, unreliable, or potentially problematic sending.

Consistency builds trust over time. Providers learn your patterns and develop expectations. When your sending matches those expectations, it receives appropriate trust. Departures from patterns trigger evaluation.

This does not mean never changing. Growth, seasonal variations, and program evolution are normal. But changes should be gradual and explainable. Sudden dramatic shifts appear suspicious regardless of legitimacy.