What’s the role of text version fallback in deliverability?

Text version fallback plays an important deliverability role because it provides content for recipients and systems that cannot render HTML. This includes text only email clients, accessibility tools, and some spam filters that analyze text content.

A meaningful text version demonstrates legitimate sending. Spam often lacks proper text alternatives or uses minimal placeholder text. Well crafted text versions that genuinely convey the message signal quality sending.

Create text versions that stand alone as useful communications, not just stripped HTML. Restructure content for linear reading, include important links, and ensure the message makes sense without visual formatting.