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How do accessibility standards (WCAG) apply to email?

WCAG (Web Content Accessibility Guidelines) apply to email because emails should be accessible to people with disabilities. This includes users relying on screen readers, those with visual impairments, and people with cognitive or motor disabilities.

Key accessibility practices include meaningful alt text on images, sufficient color contrast, logical reading order, and semantic HTML structure. Avoid conveying information only through color. Ensure links are descriptive rather than generic "click here" text.

Accessible email is also good email. Practices that help screen reader users also improve usability when images are blocked or connections are slow. Accessibility investment improves experience for all recipients.