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Role Accounts Risky? — Role-based addresses tank engagement and consent—here's how to handle them. Clean Your List →

Why are role-based addresses considered risky?

Role based inboxes generate unpredictable engagement because many different people access them. Consent becomes ambiguous since the person who opted in may have left the role. New employees often mark mail as spam because they never requested it. These addresses also receive high volumes of automated messages which increases filtering sensitivity. Providers treat them cautiously.

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