What are “silent” hygiene issues (engagement decay, stale data)?
Silent hygiene issues are problems that do not cause immediate bounces but erode deliverability over time. These include engagement decay, inactive contacts, and role accounts such as info@ sales@ and support@ which are shared inboxes with low personal engagement and high turnover. They function like barnacles under the hull. You do not see them from the deck but they slow the entire ship.
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