How will AI personalization evolve in filtering?

AI personalization in filtering will evolve toward understanding individual preferences at deeper levels. Beyond tracking what users open, AI will predict what users want based on context, timing, current activity, and preference patterns across many signals.

Predictive filtering may anticipate user needs before explicit expression. A filter might surface travel deals when calendar data suggests upcoming trip planning, or prioritize shipping notifications based on known purchases.

The personalization creates challenge and opportunity for senders. Messages aligned with recipient interests receive better treatment. Irrelevant messages face harsher filtering. Understanding audience preferences becomes critical for deliverability, not just marketing effectiveness.