What’s the role of sending consistency in domain reputation?

Sending consistency is a powerful reputation signal. Providers trust senders who maintain predictable patterns because legitimate businesses tend to communicate regularly with their audiences.

Erratic behavior raises red flags. A domain that sends nothing for months then suddenly blasts hundreds of thousands of messages looks like it was either compromised or is engaging in batch-and-blast spam tactics.

Consistent senders also benefit during recovery scenarios. If something goes wrong, providers extend more patience to domains with long histories of stable sending than to those with volatile patterns.

Consistency is like a shipping schedule that harbor masters can rely on. Vessels that arrive every Tuesday get cleared quickly. Ships that appear randomly after months of absence get inspected thoroughly.