How long does it take to build reputation?

Building meaningful sender reputation typically takes 4 to 8 weeks of consistent sending. The timeline depends on volume, engagement quality, and how cleanly you manage your authentication and list hygiene.

During the warmup period, providers observe your behavior closely. They want to see steady, predictable volume rather than sudden spikes. They watch for consistent authentication passes and monitor how recipients interact with your mail.

High engagement accelerates trust building. If recipients open, click, and reply to your messages, providers gain confidence faster. Low complaint rates and minimal bounces also speed the process.

Building reputation is like earning a captain's license through documented voyages. There are no shortcuts. You prove yourself through repeated safe passages, and the harbor authority adjusts your clearance level accordingly.