How long does it take for IP reputation to recover?

IP reputation recovery time depends on the severity of damage and the consistency of remediation efforts. Minor reputation drops can recover in 2 to 4 weeks of clean sending.

Severe damage from sustained abuse, major blocklist appearances, or significant spamtrap hits takes longer. Recovery may require 6 to 12 weeks or more, especially if blocklist removal involves manual review processes.

Recovery requires more than just waiting. You must actively send clean, authenticated mail to engaged recipients. Continuing to send to questionable lists or generating complaints will reset the recovery clock.

Recovery is not just time served. It is demonstrated rehabilitation. The harbor authority watches for evidence that you have genuinely changed your shipping practices, not just that you have waited out a penalty period.

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