How do role addresses and traps damage reputation?

Role addresses like info@, sales@, support@, and admin@ represent functions rather than individuals. They present multiple risks:

Role addresses frequently become spamtraps when companies abandon them or providers convert them for monitoring purposes.

They often lack individual consent. The person who manages info@ today may not be the person who allegedly subscribed years ago.

Rotation means the human behind the address changes, making long-term engagement relationships impossible.

Many providers flag high concentrations of role addresses as indicators of scraped or purchased lists.

Best practice is removing role addresses from marketing lists entirely, or at minimum verifying fresh consent regularly.

Role addresses are like shipping to "The Warehouse" instead of a named recipient. You do not know who will receive the cargo, and that ambiguity creates risk.